- Speed to lead: what the studies actually measured, and what to track this month
“A five-second auto-text is not the five-minute call. It is a receipt.”
Prakhar Gupta - For U.S. real estate teams, the first ring matters more than the next lead purchase
“The first ring is always better than a better scripted call.”
Prakhar Gupta - What luxury buyers expect from an agent now: an answer before they finish scrolling
“Luxury buyers are not comparing agents with other agents. They are comparing the experience with every other premium service in their lives.”
Prakhar Gupta - Hire, outsource or automate: the first-call question every growing brokerage faces
“The first conversation with a new lead is the highest-leverage five minutes in the business.”
Prakhar Gupta - The 8pm house hunt: why after-hours inquiries are the ones nobody answers
“The agent wakes up to a calendar entry instead of a cold lead.”
Prakhar Gupta - Why the first agent to call back usually wins the buyer
“An agent who answers tomorrow is a name in an inbox next to several others.”
Prakhar Gupta - Rightmove sends the enquiry. The branch that rings first books the viewing
“Ring first, confirm in writing second.”
Prakhar Gupta - Top 12 AI tools for real estate agents
Media kit
About mergro
mergro is voice AI for real-estate teams. It calls every new lead within a minute, day or night, qualifies the buyer, books the viewing and writes the notes to the team's CRM. Plans start at $199/mo for 50 leads a month. mergro works with teams in the US, the UK, Canada and the UAE.
Prakhar Gupta, founder
Prakhar previously co-founded LazyApply and ran it as CTO, building job-application automation used by more than 50,000 people. He started mergro after a property enquiry in the UK that nobody answered.
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Press enquiries: prakhar@mergro.ai. More on the company on our about page.