Old contacts
What is the old database worth?
Old, dead, or stale leads on one reconnect pass. You type the rate. The sheet does not invent a close rate.
People you already paid for and never finished. Not the whole CRM since 2017.
A conversation, not a dial. Two is a low planning guess. Replace it with your own.
Yours. This sheet does not supply a resurrection rate.
One pass over the pile, not a monthly run. There is no honest national rate for old real-estate contacts that pick up, book, or close. Vendor pages quote conversation rates from about 5 to 15 percent. This sheet starts at 2 live talks per 100 so a webinar number is not the default. The dollar line uses the close rate and commission you typed.
On this sheet
What counts as old, dead, or stale leads?
Uncalled or untouched CRM contacts. Not a conversion rate. Pull a window you can defend, often 11 to 90 days, then dial.
Is this a CRM database tool?
No. It does not replace Follow Up Boss or build a customer database. It prices one pass over a pile you already have.
Do you invent a reactivation rate?
No. The reconnect rate is yours. The close rate is yours. The sheet only multiplies.