It started with a form nobody answered.
While I was living in the UK, I filled out enquiry forms for properties I actually wanted to see. Agencies with good listings, real websites, portal ads. Then I waited. Nobody called. Not that evening, not the next day. In the end I booked with a different agency - the one that happened to pick up the phone first.
I assumed it was a UK problem. It is not. When I looked at US real estate, the same leak shows up in the research. Harvard Business Review's audit of online leads found that companies that replied within 30 days took 42 hours on average, and 23 percent never replied. Zillow's own help center says a live connection you miss goes straight to the next agent. Teams spend thousands a month on Zillow, Realtor.com and their own ads, and then lose the buyer in the first five minutes because everyone is at a showing.
Agents are not lazy. One person cannot answer every form at 11pm on a Sunday while also showing homes, writing offers and closing. That is a job for software. So we built it, and we built it for US teams first.
Prakhar Gupta
Before mergro, I co-founded LazyApply and ran it as CTO. LazyApply automates job applications, and grew to more than 50,000 users. That work taught me what happens when one side of a market automates and the other side does not: the inbound pile grows, and the replies stop. mergro is the other side of that problem - making sure every inquiry gets a real conversation, fast.
If you run a team and want to talk about your lead flow, reach me at prakhar@mergro.ai or on LinkedIn.
We built the voice, not just the wrapper.
Many AI calling products are a thin layer on someone else's voice platform. We started from the phone line instead. We benchmarked the major voice stacks - speech-to-speech models, managed voice agents, and our own pipeline of separate speech, language and voice models - on real phone calls, not lab demos, and kept what replied fastest and sounded most natural. A buyer should hear a quick, natural answer, not a pause that makes them ask "are you there?".
Then we built everything a real-estate desk needs around that voice:
- Calls every new lead within a minute, inbound and outbound, day or night, from a local number.
- Qualifies like your best agent would - timeline, budget, area, financing - in a natural conversation, in 15+ languages.
- Books the viewing straight onto your calendar (Calendly or Google Calendar) and confirms it in writing.
- Hands hot leads to your agents with the summary, so a person picks up the conversation while it is warm.
- Keeps following up by call, SMS, WhatsApp and email until the lead answers, and works your old database too.
- Writes everything back to your CRM - summary, transcript, budget, timeline, next step - in Follow Up Boss, HubSpot, Zoho CRM, Wise Agent, BoldTrail or Lofty.
- Detects voicemail instead of talking to a machine.
Built for US contact rules.
Calling and texting people in the US comes with rules, and we treat them as product requirements:
- Opt-outs work everywhere. Reply STOP to a text or WhatsApp message, or unsubscribe from an email, and it is honored on that channel. A per-team do-not-contact list stops calls, texts and WhatsApp to that number across every campaign.
- Text messages need consent. Our own text program is opt-in only, with STOP and HELP on every message - see our text message consent page. We set up your follow-up texts on the same rules.
- Your data stays yours. We do not sell personal information. Details are in our privacy policy.
You stay responsible for the consent you collect on your own forms and lists. We will walk through your setup on the first call. This is not legal advice.
A few rules we keep.
- The first ring beats a better script. Speed decides who books the viewing.
- If it is not in the CRM, it did not happen. Every call ends as a note your agents can read in ten seconds.
- Prices you can see. $199/mo for 50 leads, month-to-month, no setup fee, no per-seat pricing.
- No made-up numbers. Our posts cite their sources, and our comparisons say when a competitor is the better buy.
mergro
- Built for
- US real-estate teams first. Also serving the UK, Canada, the UAE, India and Australia.
- Legal entity
- KK TECH SOLUTIONS PRIVATE LIMITED, operating as mergro
- Contact
- team@mergro.ai
- Elsewhere
- LinkedIn · G2 reviews · Crunchbase