With mergro
- Built for Premier Agent and site-form names, not resident work orders
- Public starter: $199/mo for 50-lead packages
- Writes back to Follow Up Boss and the desk CRMs
EliseAI is housing and healthcare operations. mergro is the first ring on a brokerage portal lead. If you buy Zillow, you are not shopping the same product.
$199/mo for 50-lead packages No contract No setup fee
Public cards only. Their quote, and yours, is the number that matters.
| mergro | | |
|---|---|---|
| Built for brokerage portal leads | ✓ | ✕ |
| Housing and healthcare operations | ✕ | ✓ |
| Shared Zillow first ring | ✓ | ✕ |
| Desk CRM write-back | ✓ | Property-management suite |
| Public price | $199/mo for 50 leads | Not published |
| Pricing starts at | $199/mo | Quote |
Mergro vs EliseAI shows up in “AI for real estate” roundups. It is usually the wrong bake-off.
EliseAI sells AI for housing and healthcare providers: multifamily and single-family management, resident communication, leasing ops, patient workflows. Their homepage quotes Equity Residential, LeFrak, and property-management operators. Pricing is not on the site.
Mergro calls brokerage and team leads: Zillow, Realtor.com, a site form. Qualify, two viewing times, write back to Follow Up Boss. $199/month for 50-lead packages.
If you run doors, talk to Elise. If you buy Premier Agent, talk to a first-ring product. Do not force one demo to answer both.
Their own homepage: “AI that improves how we live.” Products for housing providers and healthcare providers. Channels: SMS, email, chat, voice, in several languages. The social proof is payroll saved inside large operators, not appointments held from a shared Zillow lead.
Third-party pages invent a per-door rate and an annual minimum. Those numbers come from other vendors’ comparison tables. Elise does not print them. Do not put a competitor’s guess in your model and call it Elise pricing.
Speed to lead on a name your team already paid for. The CRM is Follow Up Boss, HubSpot, or the desk CRMs, not a property-management suite. The outcome is a contacted buyer and a held viewing, not a resident work order.
| EliseAI (their site) | mergro | |
|---|---|---|
| Buyer | Housing and healthcare operators | Real-estate teams and brokerages |
| Typical system of record | Property management / housing ops | Follow Up Boss, HubSpot, similar desk CRMs |
| Public price | None | $199/month, 50-lead packages |
| Proof on the homepage | Enterprise operators, payroll saved | First ring, qualify, book, write back |
| Shared Zillow connection | Not the product they describe | The convert job |
If a consultant put both logos on one slide titled “AI ISA,” take the slide apart. One logo is doors. The other is desks.
Not as they describe themselves. They sell housing and healthcare operations AI. An agent team can still get a quote. Do not assume the Premier Agent workflow is what you will be shown.
They do not publish it. Ignore per-door figures that only appear on other vendors’ blogs. Ask them.
The product on this site is the desk first ring. If your file is units and residents, Elise is the closer category match.
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