Structurely? Try mergro instead

Mergro vs Structurely used to be “text ISA vs voice ISA.” That is stale.

Structurely’s public pricing page now sells an AI call-center platform: inbound and outbound voice, SMS, email, cadences, live transfers, then a platform fee plus tokens. Voice is listed “as low as $0.07/minute.” They do not print the platform fee. A featured motion on that page is turning Salesforce into an outbound call center.

Mergro is not a telco platform you embed. It is the first ring on a real-estate inquiry: call, qualify, two times, write back to the CRM the desk already lives in.

If you need APIs, MCP, white-label, and a token meter, you are shopping Structurely. If you need Sunday’s Zillow name spoken to in a minute, you are shopping a desk product.

What Structurely is now

Their pricing headline is “everything you need to run your AI call center. Then pay for what you use.” Small Team, Large Team, Enterprise. Agent builder, inbound and outbound voice, SMS and email, campaign management, live transfers, appointment scheduling. Enterprise adds SSO, isolated infrastructure, MCP, white-label.

That is a platform sale. Usage is tokens across voice, SMS, and email. They say you pay for activity, not idle seats.

Older roundups still quote Structurely at $499/month plus a $2,000 setup and per-credit SMS. Treat those as history unless Structurely puts them on the live pricing page. The page that ranks today does not.

What mergro is

A new portal or site contact hits Follow Up Boss or HubSpot. Mergro rings, qualifies, offers two viewing times, and writes the note. $199/month for 50-lead packages.

Speed to lead is the product. A token meter is not.

Side by side

	Structurely (their pricing page)	mergro
Category they sell	AI call-center platform	Real-estate first ring
Public price	Platform fee, not printed. Tokens. Voice “as low as $0.07/min”	$199/month, 50-lead packages
Who the page talks to	Teams, enterprises, builders who want APIs	Team leads and ISA managers
Featured CRM motion	Salesforce outbound campaigns	Follow Up Boss and the desk CRMs, write-back first
How you start	Sales / onboarding. Self-serve is listed on Small Team	Get started

When Structurely is the better fit

• You are building an internal voice stack and want their APIs, webhooks, and MCP.
• Salesforce is the system of record and you want campaigns launched from it, AI and human on the same list.
• You have an ops person who will own tokens, cadences, and agent-builder prompts the way they would own a dialer platform.

When mergro is the better fit

• The buyer is a team lead, not a platform engineer.
• The lead is a Zillow connection or a site form, and the failure is “nobody rang.”
• You need the outcome in Follow Up Boss tonight, not a new campaign object.
• You want a lead cap you can put next to the portal invoice.

If you are still running Structurely as the old long-nurture text ISA, ask them which SKU that is now. Do not assume the 2019 Aisa product is what the pricing page is selling.

CRM write-back

Same test as every other page on this site. If the note, tag, and next step are not on the contact, the desk does not have a lead. Structurely’s Salesforce feature page says dispositions write back. Confirm that on a sandbox, for the CRM you actually use. Follow Up Boss write-back is our version of that test.

FAQ

Is Structurely cheaper?

Unknown from public pages. They do not print the platform fee. $0.07/minute is a floor on voice tokens, not your bill. Ask them to price your last 30 days of new contacts and talk time. Compare that to $199 for 50 leads.

Does Structurely replace an ISA?

It can work conversations. Whether it replaces the ISA job on a real-estate desk depends on the SKU they quote you, not the homepage. A platform that also does mortgages and white-label is a different buying committee than a first-ring ISA.

Do you compete for the same keyword?

People type both names next to “AI ISA.” The products underneath have diverged. Read the live pricing page before you paste an old $499 table into a board deck.

Sources

• Structurely, Conversational AI Pricing. Platform plus tokens, $0.07/min voice floor, Salesforce call-center feature. Checked 28 Sep 2026.

Want the first ring, not a platform RFP? Get started.