Ylopo, Structurely, and Verse all get called “AI ISAs”, but in 2026 they sell three different things. Ylopo sells lead generation (ads and an IDX site) with AI text and voice on top. Structurely sells an AI call-center platform billed in tokens, and has been owned by CapStone Holdings since January 2026. Verse sells text-first AI with human concierges, and is now “a NiCE Company”. Mergro is the fourth option: a voice call on every lead you already have, within a minute, for $199/month per 50 leads.
Updated 18 October 2026. Every fact below comes from each vendor’s own site, or from a news report we link, checked on 28 September and 18 October 2026. Where a vendor does not publish a number, we say so.
Disclosure: mergro publishes this page. We say where the other three are the better buy.
The four tools in one table
| Ylopo | Structurely | Verse | mergro | |
|---|---|---|---|---|
| What it sells | Ads, IDX site, remarketing, AI Text, AI Voice | AI call-center platform: agent builder, voice, SMS, email, APIs, MCP | Text-first AI plus a human concierge team | Voice first response on leads you already have |
| Who owns it | Ylopo | CapStone Holdings (acquired 6 Jan 2026) | NiCE (“a NiCE Company”) | mergro |
| Phones the lead today? | Yes. AI Voice since August 2025, warm transfer | Yes, inbound and outbound | Text first. Voice AI agent and live transfer through CallConnect | Yes. That is the product |
| First response | Not stated as a time | Not stated as a time | “Every lead in 15 seconds or less” | Calls within 60 seconds, 24/7 |
| What happens next | Qualifies, then live transfer to an agent | Cadences, live transfer, appointment setting | Concierge-assisted conversation, transfer | Qualifies, books the viewing onto the calendar, follows up on WhatsApp, SMS, and email |
| CRM | “Keep your CRM” | Salesforce is the featured motion | Salesforce, HubSpot, “thousands via API” | Follow Up Boss, HubSpot, Zoho CRM, Wise Agent, BoldTrail, Lofty. Salesforce and others by custom integration |
| Languages | Not stated | Not stated | Not stated | 15+ |
| Public price | Not published. Quote plus ad spend | Platform fee not printed. Voice “as low as $0.07/min” | Not published | $199/month for 50-lead packages |
| Best for | Teams that need more leads | Teams building their own AI call center | Teams that want text plus humans | Teams that buy leads and lose them to slow calls |
1. Ylopo: when you need more leads
Ylopo is a marketing platform first. It runs Facebook, Instagram, and Google ads, builds an IDX site, and remarkets to pull people back. On top of that sit AI Text and AI Voice, which Ylopo dates to August 2025. AI Voice “calls, qualifies, and warm-transfers a live person straight to your phone.”
Pick Ylopo if your problem is not enough new names. Skip it if Zillow already sends you leads and nobody calls them fast enough. Ylopo will add an ad budget, not fix that. Pricing is quoted on a call, across three plans, plus ad spend. More in mergro vs Ylopo.
2. Structurely: when you are building a call center
Structurely is no longer the text-only “Aisa Holmes” ISA from 2019. Its pricing page sells an AI call-center platform: agent builder, inbound and outbound voice, SMS, email, cadences, live transfers, APIs, and MCP. You pay a platform fee (not printed) plus tokens. CapStone Holdings acquired Structurely on 6 January 2026, and its new owners lead with lending-industry experience.
Pick Structurely if you have an ops person who will run prompts, cadences, and a token meter, especially on Salesforce. Skip it if you want a desk product a team lead can switch on this week. Older reviews quoting $499 plus a $2,000 setup are out of date. More in mergro vs Structurely.
3. Verse: when you want text with humans in the loop
Verse now brands itself “a NiCE Company” and says it runs on NiCE Cognigy’s technology. It promises a reply to every lead in 15 seconds or less, mostly by text, backed by a “fully-managed human concierge service”. CallConnect can move a text conversation to a call with an AI voice agent and transfer it live. Verse sells to brokers, homebuilders, mortgage, and home-services teams. It has no published price.
Pick Verse if text is your main channel and you want people checking the AI’s conversations. Skip it if your leads need a phone call first. Ask Verse how often a lead actually gets one.
4. mergro: when the leak is the first call
Mergro calls every new lead within a minute, day or night: a Zillow connection, a Realtor.com inquiry, a Rightmove enquiry, a website form. It qualifies on budget, timeline, area, and financing, then offers two viewing times and books one onto the calendar. Follow-up goes out on WhatsApp, SMS, and email. Notes, tags, and the next step are written back to the CRM. It speaks 15+ languages and works with teams in the US, UK, Canada, and Dubai.
Pick mergro if you already pay for leads and lose them because nobody calls fast enough, especially at night and on weekends. Skip it if you need ad campaigns (Ylopo) or a build-your-own call-center platform (Structurely). $199/month for 50-lead packages, month-to-month, no setup fee.
How to choose in one meeting
- More leads, or faster follow-up? If you need more leads, look at Ylopo. If you need faster follow-up, look at the other three.
- Who will run it? If a platform engineer will, Structurely fits. If a team lead will, look at Verse or mergro.
- Text or call first? For text with humans in the loop, Verse. For a call within a minute, mergro (or Ylopo’s AI Voice, on Ylopo’s own leads).
- What is the unit on the invoice? Ad spend plus platform (Ylopo), tokens (Structurely), a quote (Verse), or leads (mergro).
- Test on a real lead. Fill in your own website form on a Sunday night. Time the first ring. Check what lands in the CRM.
For five more tools (SwiftLeads, SAMI AI, Lofty, CINC, Real Geeks), see the 9 best AI ISA tools for real estate.
FAQ
Is Ylopo, Structurely, or Verse better?
None is better across the board, because they solve different problems. Ylopo is best for generating new leads. Structurely is best for a team building its own AI call center. Verse is best for text-first follow-up with human concierges. If your leads already arrive and the problem is the first call, mergro is built for exactly that job.
Who owns Structurely and Verse now?
CapStone Holdings acquired Structurely on 6 January 2026. Verse.ai calls itself “a NiCE Company” and says it runs on NiCE Cognigy’s technology.
Which one calls leads the fastest?
Verse publishes the fastest stated response, 15 seconds or less, but that is usually a text. Mergro calls within 60 seconds. Ylopo and Structurely do not publish a response time.
Which is cheapest?
Only mergro prints a price: $199/month for 50 leads. Structurely prints a voice floor of $0.07 a minute but not its platform fee. Ylopo and Verse quote on a call, and Ylopo’s quote comes on top of ad spend.
Which works with Follow Up Boss?
Mergro writes notes, tags, and next steps to Follow Up Boss. Ylopo says you keep your CRM. Verse lists Salesforce, HubSpot, and an API. Structurely’s featured motion is Salesforce. See Follow Up Boss AI.
Sources
- Ylopo, homepage. Ads, IDX, AI Text, AI Voice (August 2025), live transfer, quote plans. Checked 18 Oct 2026.
- Structurely, pricing. Platform fee plus tokens, $0.07/min voice floor, Salesforce call center. Checked 28 Sep 2026.
- Pulse 2.0, CapStone acquires Structurely, 6 Jan 2026. Checked 18 Oct 2026.
- Verse, homepage. “A NiCE Company”, NiCE Cognigy, 15-second response, human concierge, CallConnect, CRM list. Checked 18 Oct 2026.
Want to hear the first call before you compare? Talk to our AI, or talk to our team.