The best Structurely alternatives in 2026 are mergro, SwiftLeads, and SAMI AI, for teams that want every new lead phoned. Verse fits text with human concierges, Lofty fits Lofty CRM users, and Ylopo fits teams that need more leads.
Updated 25 October 2026. Every fact below comes from each vendor’s own site, checked between 28 September and 18 October 2026. Where a vendor does not publish a number, we say so.
| Tool | Best for | Phones the lead today? | CRM | Public price |
|---|---|---|---|---|
| Structurely (for reference) | Teams building their own AI call center | Yes, inbound and outbound | Salesforce is the featured motion | Platform fee not printed. Tokens. Voice “as low as $0.07/min” |
| mergro | Teams that buy leads and lose them to slow calls | Yes. That is the product | Follow Up Boss, HubSpot, Zoho CRM, Wise Agent, BoldTrail, Lofty | $199/month for up to 50 leads |
| SwiftLeads | Teams that want a minute-based plan | Yes | Lists kvCORE, Follow Up Boss, Chime, Top Producer, Salesforce, Sierra, BoomTown | Custom quote. Minute allowance + setup fee |
| SAMI AI | Teams that want live transfer as the product | Yes | “Your CRM”, not named | Homepage card $249 / 50 leads. Policies page adds platform, per-lead, and activation fees |
| Verse | Teams that want text plus humans in the loop | Text first. Voice AI agents and live transfer (CallConnect) | Salesforce, HubSpot, “thousands via API” | Not published |
| Lofty AI Sales Agent | Teams already on Lofty | Yes. New AI outbound calling | Lofty platform | Not on the AI page |
| Ylopo | Teams that need more leads | Yes. AI Voice since August 2025, live transfer | Keep your CRM | Not published. Quote plus ad spend |
Disclosure: mergro publishes this page and is one of the six. We say where the others are the better buy. For all nine tools in one place, see the best AI ISA for real estate.
Why teams look for Structurely alternatives
Structurely is not the product many teams remember. The 2019 version was a text-only ISA. Today its pricing page sells “everything you need to run your AI call center.” That changes who it fits.
Here is what Structurely’s own pages say, and why that sends some buyers elsewhere:
- The platform fee is not printed. You pay a platform fee plus tokens across voice, SMS, and email. Voice is “as low as $0.07/min”. That is a floor, not a bill.
- It is built as a call-center platform. The page lists an agent builder, cadences, campaign management, APIs, and MCP. Someone has to own the prompts and the token meter.
- Salesforce is the featured motion. The page shows turning Salesforce into an outbound call center. A team on Follow Up Boss may want write-back to its own CRM first.
- It has new owners. CapStone Holdings acquired Structurely on 6 January 2026, with a lending-industry focus.
- Older prices are history. Reviews quoting $499 plus a $2,000 setup do not match the live pricing page.
None of that makes Structurely a bad product. It makes it a platform sale. A team lead who wants Sunday’s Zillow lead called in a minute is often shopping for something else.
The 6 Structurely alternatives, one by one
1. mergro
What it is. Voice AI for the first conversation on a lead you already have. A Zillow connection, a Realtor.com inquiry, or a website form arrives. Mergro calls within a minute, 24/7, and qualifies on budget, timeline, area, and financing. It offers two viewing times and books one onto the calendar. Follow-up goes out by call, SMS, WhatsApp, and email. Notes, tags, and the next step go back to Follow Up Boss, HubSpot, Zoho CRM, Wise Agent, BoldTrail, or Lofty.
Best for. Teams that already pay for leads and lose them because nobody calls fast enough, especially at night and on weekends. Plans run from $199/month for up to 50 leads to $2,499 for 5,000. Month-to-month, no setup fee. See pricing.
Watch out for. Mergro publishes this page. It does not generate leads or buy traffic. It does not transfer a live call to an agent. It books the viewing and alerts the agent with a summary. More in mergro vs Structurely.
2. SwiftLeads
What it is. The closest product to mergro on the job. SwiftLeads gives a voice-and-SMS first response on new Zillow and site contacts, asks qualifying questions, and hands off. The homepage says plans are quoted after a fit call.
Best for. Teams that want a minute-based plan and a brokerage-style onboarding. It lists a long set of CRMs, including kvCORE, Follow Up Boss, and Salesforce.
Watch out for. The unit is minutes, not leads. Their own 2026 pricing post now says custom quote, with an included voice-minute allowance and a one-time setup fee. Voicemails and long calls burn the meter. They ask you to confirm your CRM on the fit call. See mergro vs SwiftLeads.
3. SAMI AI
What it is. SAMI calls new leads on a local number, qualifies, then live-transfers or books an appointment. A 90-day call-and-text cadence follows if day one misses. It focuses on US agents and homebuilders.
Best for. Teams that want live transfer as the product and have an agent free to take it. US homebuilders.
Watch out for. Two prices. The homepage card says $249 for 50 leads. The policies page lists a $195-395 platform fee, $2.99 per lead, and a $495-995 activation. Their terms say the site is primarily for US users. See mergro vs SAMI AI.
4. Verse
What it is. Verse is now “a NiCE Company”. It is text-first conversational AI with a “fully-managed human concierge service to supplement AI”. It says it responds to every lead in 15 seconds or less. CallConnect adds voice AI agents and live call transfers.
Best for. Teams that want text as the main channel, with people checking the AI’s conversations, on Salesforce or HubSpot. It also sells to homebuilders, mortgage, and home-services teams.
Watch out for. No published price. Their pitch leans on text (“98% of texts are read”). Ask how often a lead actually gets a phone call.
5. Lofty AI Sales Agent
What it is. The AI built into Lofty (formerly Chime). Lofty’s AI page says it engages “within 5 seconds across text, email, and web chat.” It now adds AI outbound calling: “It doesn’t just text. It calls.”
Best for. Teams already running Lofty as their CRM and website.
Watch out for. It is a feature of the Lofty platform, priced with it. On Follow Up Boss or HubSpot, it means a CRM migration, not an add-on. See Lofty speed to lead.
6. Ylopo
What it is. A lead-generation company first. Ylopo runs Facebook, Instagram, and Google ads, an IDX website, and remarketing. AI Text and AI Voice sit on top. AI Voice launched in August 2025 and qualifies and live-transfers.
Best for. Teams whose real problem is not enough new leads.
Watch out for. No public price. The real cost is the platform plus your ad spend. It does not fix a slow first call on leads you already bought. See mergro vs Ylopo.
When Structurely is still the right choice
Structurely is the better buy in some cases. Stay with it, or pick it, if:
- You are building an internal voice stack and want its APIs, webhooks, and MCP.
- Salesforce is your system of record and you want campaigns launched from it.
- You have an ops person who will own tokens, cadences, and agent-builder prompts.
- You run a lending or mortgage team, which matches its new owners’ focus.
- You need Enterprise features the page lists: SSO, isolated infrastructure, white-label.
For a side-by-side with Ylopo and Verse, see Ylopo vs Structurely vs Verse.
How to choose
- Name the leak. Not enough leads points to Ylopo. Slow first calls point to mergro, SwiftLeads, or SAMI AI.
- Decide who runs it. A platform owner suits Structurely. A team lead suits a desk product.
- Keep your CRM, or switch? Staying on Follow Up Boss or HubSpot rules out Lofty’s built-in AI. Check AI for Follow Up Boss.
- Call or text first? Text with humans points to Verse. A call within a minute points to the voice-first tools.
- Read the unit on the invoice. Tokens (Structurely), minutes (SwiftLeads), leads (mergro, SAMI AI), or a platform bundle (Lofty, Ylopo).
- Test on a real lead. Fill in your own website form on a Sunday night. Time the first ring. Check what lands in the CRM. Speed to lead is the whole test.
FAQ
What is the best alternative to Structurely?
For a real-estate team that buys leads and keeps its CRM, mergro, SwiftLeads, and SAMI AI are the closest fit. All three phone new leads. Verse fits teams that want text with human concierges.
Is Structurely still a text-only ISA?
No. Its pricing page now sells an AI call-center platform with inbound and outbound voice, SMS, email, cadences, and live transfers. CapStone Holdings acquired it on 6 January 2026.
How much does Structurely cost?
Structurely does not print its platform fee. You pay that fee plus tokens, with voice “as low as $0.07/min”. Reviews quoting $499 plus a $2,000 setup are out of date.
Which Structurely alternative has a public price?
Mergro prints $199/month for up to 50 leads, with plans up to 5,000 leads. SAMI AI’s homepage shows $249 for 50 leads, and SwiftLeads prices by custom quote. Verse, Lofty, and Ylopo quote on a call or price with their platform.
Which Structurely alternative works with Follow Up Boss?
Mergro writes notes, tags, and next steps to Follow Up Boss. SwiftLeads lists Follow Up Boss and asks you to confirm on the fit call. Ylopo says you keep your CRM.
Sources
- Structurely, pricing. Platform fee plus tokens, $0.07/min voice floor, Salesforce call-center feature. Checked 28 Sep 2026.
- Pulse 2.0, CapStone acquires Structurely, 6 Jan 2026. Checked 18 Oct 2026.
- SwiftLeads, homepage and 2026 pricing breakdown. Checked 28 Sep 2026.
- SAMI AI, homepage and policies. Checked 28 Sep 2026.
- Verse, homepage. “A NiCE Company”, 15-second response, human concierge, CallConnect, CRM list. Checked 18 Oct 2026.
- Lofty, AI Sales Agent. 5-second engagement, AI outbound calling. Checked 9 Oct 2026.
- Ylopo, homepage. AI Voice (August 2025), live transfer, quote plans. Checked 28 Sep 2026.
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